5 Things Employers Must Do to Attract High Quality Employees During the ‘Big Resignation’
A recent poll found that 41% of workers are considering giving their notice. The “great resignation”, invented by Anthony Klotz, is a phenomenon created as a result of the pandemic. Workers had more free time to reflect on their careers, explore entrepreneurship, and save money, and many realized that the usual way of doing business is just not worth their sanity.
Employers will have to wake up if they intend to attract and keep high quality employees. And it’s not just a question of money. Employees are ready to step off the ship for better opportunities, more flexibility and corporate responsibility.
At a minimum, employers should embrace these five attributes to attract top talent.
1. Ensuring employee success.
With the changing work environment, employees can feel lost. Put processes in place to ensure employee success. A recent report from Microsoft found that while managers and executives said they were thriving during the pandemic, many employees were struggling. For many Gen Zers, this is their first stab at the job market. With virtual integration, Zoom training, and remote working, many Gen Z members are missing out on the camaraderie and training experience of yesteryear.
Employees are more exhausted than ever. Employers will need to find a way to connect with their employees to ensure their needs are met and align them with success.
2. Adopt a hybrid working model.
Employees were forced to work remotely during the pandemic. Now, many want to continue working remotely – at least a few days a week. More than half of survey respondents said they would look for work elsewhere if they had to return to the office five days a week. That’s a lot of brain power wasted!
There seems to be a mismatch between what employees want and what employers want. About a third of the companies surveyed indicated that they would opt for a “face-to-face first” job. Yet more than half of the workers surveyed want to work from home or want a hybrid device.
Employers will have to close the gap to find a work solution to attract employees.
3. Flexibility includes location and time.
A hybrid working model includes not only the location, but also the working hours. Working from home offered employees flexible hours. Suddenly, employees could attend a yoga class, run errands or, lastly, have their hair done at any time of the day. Workers developed their own rhythms, optimizing even their most productive times of the day for work.
The 2020 ReimagineHR survey of Gartner employees showed that 55% of employees were more productive when they could choose when, where and how much they worked during the week. We are all snowflakes when it comes to productivity, so it makes sense that everyone has different needs and performance periods.
4. Prioritize the mental and physical well-being of employees.
According to Gartner survey, employers who supported the well-being of their employees saw a 23% increase in the number of employees reporting better mental health and a 17% increase in improved physical health . During the pandemic, employers got a glimpse into the lives of their employees. Savvy employers have realized that supporting their employees in their personal lives leads to a more productive workforce.
Providing employer-based support for mental health, financial health, and physical well-being will be necessary for employee retention in the future.
5. Corporate stewardship will become increasingly important.
There is a lot of competition among employers for the best workers. Recruits will look at the whole package, including corporate responsibility, whether it’s a commitment to the environment or a commitment to serving their community. Company-sponsored stewardship programs provide a way for employees to feel good about themselves and about their jobs. These programs also provide a way for employees to gain experience and develop new skills.
Want bonus points? Let employees choose how to spend the company’s money and time in the local community.
As the economy moves past the pandemic and life begins to return to its new normal, employers need to think beyond COVID. Companies need to reassess their corporate culture, their salary structure and their policies. This is the perfect time to re-evaluate the brand image and the image of the company. All of these components help recruit the best performing employees.