Asian Paints and ACF launch water and health projects to reach 4.2 lakh people in rural Visakhapatnam

Asian Paints and ACF launch water and health projects to reach 4.2 lakh people in rural Visakhapatnam

Asian Paints has partnered with Ambuja Cement Foundation (ACF) to improve the livelihoods of 4.2 lakh people in nine villages in Visakhapatnam district of Andhra Pradesh through water and sanitation initiatives. health. As part of Asian Paints’ CSR (corporate social responsibility) initiative, ACF is acting as an implementation partner for this project to revive water bodies, install water filtration systems water and community awareness on the wise use of water resources and health and hygiene for the next two years.

ACF has already begun work to revitalize traditional water bodies and build hydraulic structures to increase drinking water storage capacity. With this project, ACF aims to provide drinking water to 28,700 people in these villages where groundwater is not drinkable due to high TDS (total dissolved solids) and other water quality parameters.

As part of the project with Asian Paints, ACF will also work closely with communities to create health and sanitation awareness in villages near the Asian Paints factory area of ​​Visakhapatnam. The objective of the initiative will be to bring about a change in health and hygiene behavior and to improve the sanitation habits of the inhabitants of the region. The initiative will benefit 1.3 lakh people in nine villages over the next two years. The project will focus on building the capacity of Accredited Social Health Activists (ASHAs), Auxiliary Nurse Midwives (ANMs) and sensitizing the community on better health and sanitation practices.

Talk about their CSR work, Andre Williams, Deputy Managing Director, CSR & Customer Centricity, Asian Paintings said, “As a socially responsible organization, the development and advancement of disadvantaged communities has always been an integral part of our core philosophy. We are truly impressed with the water work ACF is doing in the region and hope that with our partnership we can make significant progress in improving the lives of our neighboring communities.

Speaking of the new partnership with Asian Paints, Pearl Tiwari, director and CEO, Ambuja cement foundation said, “We have been working in the areas of water and community health for over three decades and we are delighted to see like-minded organizations wanting to replicate our model in other geographies. Our partnership with Asian Paints will further strengthen our mission to increase the availability of clean water in more communities and thereby lead to good health and sanitation.

With recent rains, a newly constructed check dam in Haripuram village in Visakhapatnam has already captured about 31,500 cubic meters of water which has recharged 12 tube wells benefiting 700 families staying in the area. ACF and Asian Paints plan to replicate the program models in many other Visakhapatnam communities in the coming years.

Read more: Watershed Organization Trust helps 5,387 villages through various community programs is now on Telegram. Click here to join Rural Marketing on Telegram and stay informed with the latest news and updates on rural business and the economy.

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