Breethe becomes WW International’s new Mindset partner
Offers mindful content for WW members to relax and reset
Posted: October 19, 2021 at 9:07 a.m. EDT|Update: 2 hours ago
NEW YORK, October 19, 2021 / PRNewswire / – Breethe, a global meditation and mental wellness app with more than 10 million downloads, today announced its partnership with WW International, Inc., a human-centered technology company powered by by the world’s leading commercial weight management program, to promote the importance of stress management and mindset to develop healthy and lasting habits.
In support of WW’s holistic and scientific approach to wellness and behavior change, and to specifically complement its ‘Mindset Pillar’ of resources, Breethe will provide and curate content on wellness. be mental in the WW app.
Available now in the WW app, members can kick back and relax using content created by Breethe experts, such as meditations, music and bedtime stories.
“Taking care of our mind is just as important as taking care of our body when it comes to overall health,” said Gary foster, Scientific Director, WW. “Science shows that stress can impact eating and sleeping habits in particular… and not for the better. conscience to our members. “
“One of the best things we can do for our physical health is to manage our mental health. The state of mind can have a huge impact on what happens to our body and science backs it up,” said Collect Bornstein, co-founder and CEO, Breethe. “When we start to look at our well-being from a holistic perspective, we’re really on the path to healthier, happier lives – and that’s exactly why a WW and Breethe collaboration is so strategic and natural. . “
The WW and Breethe content partnership kicks off in time for Emotional Wellness Month in October and as consumers head into the busy and often stressful holiday season.
Breethe helps people find inner well-being through audio guided meditations, master classes and programs, hypnotherapy, music for every mood, informative lectures and bedtime stories. Offer daily new content and personalized recommendations on how to cope real life challenges, such as sleep disturbances, job stress, and relationship issues, Breethe helps people overcome anxiety, insomnia, and stress. Available in English (iOS and Android) and Spanish (iOS). Users can subscribe through Apple iOS Where Android apps, or by visiting breethe.com.
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About WW International, Inc.
WW (formerly Weight Watchers) is a human-centric technology company powered by the world’s leading commercial weight management program. As a global wellness company, we inspire millions of people to adopt healthy habits for real life. Through our comprehensive digital app, expert coaches and engaging experiences, members follow our proven, sustainable science-based program focused on diet, activity, mindset and sleep. Drawing on nearly six decades of expertise in the science of nutritional and behavioral change, providing real human connection and creating inspired communities, our goal is to democratize and deliver holistic wellness for all. To learn more about WW’s approach to healthy living, please visit ww.com. For more information on our global business, visit our website at corporate.ww.com.
Vice President, Brand and Content, Breethe
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