HER can see himself developing in the world of animation
SHE is the voice of our generation and that cannot be discussed. With 5 Grammy Awards, an Oscar for Best Original Song with “Fight For You” and a Golden Globe nomination, the singer born Gabi Wilson shows no signs of slowing down anytime soon. However, even in the midst of all of her successes, HER takes time to appreciate the calm and recognize the difficulties in the world that affect her mental and emotional health as a musician and as a human being.
“I’m fine. It’s getting a little heavy,” the singer admitted during our phone interview before her tour stop in Bridgeport, CT. happening in the world, I think to myself, what can I do? Then I have to remember sometimes to just be you and spread the love that I at least try to spread in my music, my message, in my concerts. It’s me doing something, and I have to remember that even that matters, and that in itself makes a difference. It’s an everyday business, and it’s really about using my platform. I just try to maintain myself and keep my spirits up through what I do.
While keeping spirits up and focusing on his work, HER recently secured the bag from Financial Services and Nationwide Insurance Company for their “On Your Side Soundtrack” marketing campaign. You may have heard the famous jingle, Nationwide is on your sidesung by notable black artists such as Jill Scott and Leslie Odom, Jr., but now we’re hearing the 24-year-old’s sultry rendition of the song.
She described the presentation of the opportunity as “random”, but at the same time “super cool” as Nationwide thought of her, to begin with. Like most Gen Z and Millennials, HER grew up hearing the catchy tune on her TV during commercial breaks, so she was admittedly thrilled to be able to sing “one of those jingles we know and love.” love”, in reference to the song.
“I never thought I’d be the one to sing it, doing my own version,” HER humbly said. “I was like, really? Me?”
Much like her ritual performance style, HER’s national ad featured solo photos of her and her trusty guitar. In an effort to “do it to me,” she told ESSENCE, the “Damage” singer strummed her instrument in front of the camera like she would during a live performance or while recording. a hit. “I felt like it needed a sense of comfort. Something warm and inviting because I think that’s what Nationwide’s message is about as well,” he said. she stated.
“Melodically, the choices I made were all that would highlight what I was saying,” HER continued. “That whole ‘knowing they still care’ line, it’s got to sound like you care. The melody has to feel that way. It couldn’t be rock, or it couldn’t be too slow R&B. It had to be right in the middle in this world of singer-songwriters, and I felt like that was the approach.
Known in the performance world, HER also explained to ESSENCE some of the major differences between prepping for the Grammy Awards stage and shooting a commercial, including the many takes and camera angles required for a shot. perfect. “I hope my next take is always better than the last in this space,” she laughed.
The “Best Part” singer noted that the vibe of a studio session is “much more relaxed” without the pressure of performance due to the possibility of having fun during a recording session. “I got to experiment a bit with the melodies that I chose, and I got to try different things, and there’s a little snippet of that whole process,” she added. HER described the commercial shots as more of a studio session feel than a live show, but she was still able to tap into her artistry. “Of course it was me and my guitar hanging out and having fun with it.”
As she prepares to make her acting debut in The purple color musical film, HER reflected on her career as a singer and the transferable skills she has accumulated over the years to make her a strong actress.
“What I learned from acting, my musicality and my artistry, is that it applies to the world of acting,” the ‘Fight For You’ singer explained. “Being in a movie is really just the courage to have fun, try new things and be spontaneous. It’s not just about reading lines and sticking to a certain facial expression or a certain tone of voice. Just like in music, it’s not about learning a song and singing it the same way every time, sticking to a riff or singing the melody to death.
HER continued, “It’s really about expressing yourself and getting involved in what you say, in what you sing, and finding that within yourself and being connected to that emotion in your own personal way. Even acting like someone else. Find yourself in this character, find yourself in this song. I see performance almost the same as you’re just using a different muscle.
She described her life on stage as interesting and told ESSENCE that her experience has been “so cool” working with actors such as Danielle Brooks, Fantasia, Colman Domingo and Taraji P. Henson. “It’s a lot more spontaneous than I thought, especially in something like The purple color“, HER said of the adaptation of the feature film from Warner Bros.
For HER, there is no hesitation as to whether or not there will be more acting and on-screen opportunities in the future of his career. “I’m so excited to be in more movies and TV because it’s something that I love. I would really love to do an animated show or animated movies. It’s something that I wanted to do for a very long time,” she enthusiastically told ESSENCE.
“Honestly, I just want to have fun in this world. Just like in music, I don’t feel any kind of boundary or any kind of limitation,” HER continued passionately about the versatility of the music industry. I love music, so I’ll do a hip-hop song, an R&B song, a pop song, a country song. I love what I do in music. It’s such a playground, and I feel the same way about acting. I think there’s nothing I can’t do and I’m excited to take on all the challenges of acting and dedicating my 10,000 hours. I’m ready for everything.