Launch of National Golf Week in Saudi Arabia

Golf Saudi has announced the creation of its first ‘National Golf Week’, which will take place from Sunday 30e January – Sunday 6e February 2022.

Multiple golf activities and opportunities will be organized across the Kingdom for all generations and all playing abilities, as part of Golf Saudi’s mass participation program. The special week will also include Saudi International 2022 powered by SoftBank Investment Advisers, helping to raise awareness of the sport.

From Sunday 30e In January, “National Golf Week” will provide all golf courses and facilities with the necessary equipment to interact with new and existing audiences, allowing them to experience exciting activities in a variety of locations. During the same week, free golf lessons will be offered to all who express an interest, as well as a schools championship for aspiring junior stars.

With Golf Saudi aiming to highlight the benefits that golf can offer. Golf Saudi will continue its efforts to communicate the many benefits that golf can bring, with particular emphasis on the obvious impact on physical, mental and social health.

As part of Golf Saudi’s social agenda and its focus on education and employment opportunities, events will be organized to help connect Saudi professionals working in the golf industry to share their learnings and their best practices. Golf Saudi is also working with the European Disabled Golf Association (EDGA) to develop a program, to be launched at Saudi International 2022, powered by SoftBank Investment Advisers, which promotes golf to Saudis with disabilities, with the aim of making the game fully enjoyable. inclusive. .

Additionally, as part of a monumental shift on the Asian tour, the Saudi International powered by SoftBank Investment Advisers will run from February 3-6, 2022 and feature a number of activations and initiatives to support National Golf Week. , including a takeover of the famous 16e hole by schoolchildren. The lucky winners of the artistic competitions will also have their designs printed on course boards that will be visible in the world of golf. The tournament will feature some of the best names in the game, identifying new models as a way to increase participation and develop future domestic players.

Commenting on Golf Saudi’s very first “National Golf Week”, Majed Al Sorour, Vice President of the Saudi Golf Federation and CEO of Golf Saudi, said: “We are already very excited about this great initiative and I hope it will last for years. At Golf Saudi, we encourage as many Saudis as possible to get involved not only in golf, but other sports as well. As both a physical and a mental activity, golf is a great way to build self-confidence and playing with others can play an important role in helping to build an active and fun social life.

Al Sorour continued, “Our first ‘National Golf Week’ will support our Vision 2030 goals by encouraging as many Saudis as possible to get active, regardless of their age, gender or golf level, we at Golf Saudi, want to celebrate the golfing exploits of all those who participate in it next February.

“National Golf Week” is another milestone in Golf Saudi’s long-term vision and mission and a key aspect of the organization’s mass participation program. Golf Saudi remains committed to its Vision 2030 goals and will continue to prioritize the promotion of the game by creating points of interest and contact throughout the Kingdom for all Saudis, through activations such as the ‘National Week of the Game. golf ”.

Bouchaib El Jadiani, Head of Mass Participation and National Teams at Golf Saudi, said: “As the head of Golf Saudi’s mass participation program, I know firsthand the positive impact golf can have on the lives of young Saudis. No place is clearer than in my additional role with the Saudi national teams, where every weekend I get to see these young Saudi men and women not only participating in international tournaments but also having fun because golf gives them the opportunity to develop, learn and compete. This is why programs such as “National Golf Week” are so important in bringing this great game to the Saudi people. ”

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