LEVEN unveils plans for a second hotel – in the metaverse • Hotel Designs

From the brains that were instrumental in the development of Ennismore, LEVEN is the new lifestyle hotel brand launched by industry innovators Wellbrook Hospitality and the investment vehicle Branco Capital from entrepreneurs Joshua and Ben Senior. After its successful arrival in Manchester, LEVEN has just released plans to launch its second site – in the Metaverse.

“We are excited to push traditional boundaries, to bring the LEVEN brand to new audiences and explore the opportunities the digital future offers. – Joshua Senior, co-founder, LEVEN.

This all sounds rather far-fetched, right? But given that the noise around virtual social spaces is getting harder to ignore, we thought we’d give this concept a shot, so we spoke to brand co-founder Joshua Senior to help put it all together. this in perspective. “As the Metaverse evolves from a science fiction concept to a reality, every industry disrupted by the digital age will feel its impact,” he said. “We believe the potential of creative hotel brands is limitless and in building the LEVENVerse, we will be one of the first lifestyle brands to chart a digital path at the start of the metaverse. We have exciting partners lined up as we connect our real-life space to online and create a digital amenity space for our customers. We’re excited to push traditional boundaries, bring the LEVEN brand to new audiences and explore the opportunities the digital future offers. »

Scheduled to launch in fall 2022, the LEVENverse will be formed around the key pillars of social, creativity, wellbeing and V-commerce.

Rendering credit: LEVEN

LEVEN means “to live” and is a brand that has freedom at its heart, to live on the customer’s own terms. The LEVENverse is expected to be a place open to all, enabling global networking of like-minded people in an immersive and fun virtual hotel environment, expanding LEVEN’s physical social spaces to reach a wide audience. Users will be able to create their own social and gaming experiences when visiting LEVENverse.

The LEVEN brand – defined in detail by co-founder Tim Griffin on the DESIGN POD podcast recently – is known for supporting local creative and artistic talent through collaborations, exhibitions and pop-ups. We were told that LEVENverse will provide an expansive platform for makers, creators and innovators to showcase their work, much like the physical LEVEN Hotel does, through commissioned NFTs and creative digital experiences for users to enjoy and enjoy. to acquire. Visually stunning, the LEVENverse will embrace freedom of design, with the traditional hotel spaces of the elevator, lobby, guest room, spa and gardens reimagined, often defying physics and logic.

The LEVENverse will also be a resource to help make wellness and self-care a part of users’ daily lives. Practitioners will share tools and resources to support physical, emotional, social, spiritual and intellectual health, such as virtual fitness classes with personal trainers and guided meditation sessions, linked to real-world classes taking place at LEVEN.

As we discovered in Manchester, the LEVEN brand already includes retail, with a line of popular products commissioned for the Manchester hotel. In the LEVENverse, there is room for elevated e-commerce with brand extension product collaborations, bespoke NFTs, and wearables. The brand is currently exploring the integration of cryptocurrency payments, enabling Bitcoin payment in IRL and AFRL locations.

Importantly, for this to be a meaningful change to the LEVEN brand, The LEVENverse (AFRL) will fully integrate with life at LEVEN (IRL), with shared values, online and offline events, partnerships and activities , including artist collaborations with names. like Lillie Bernie, who will design NFTs for the LEVENverse kitchen, launched with a physical work show at LEVEN Manchester.

More details about the LEVENverse will be announced soon. For now, LEVEN, along with other brands emerging to seek out social spaces in the metaverse, continue to prove that the universe is their oyster.

Main image credit: LEVEN

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