National £ 100million campaign for women and girls in sport

Raising participation levels for women and girls will be an important part of a £ 100million effort that will double Scotland’s sport and working life budget by the end of the current legislature .

Preparations are also underway for a Scottish Sports Media Summit to explore, through a collaborative approach, ways to increase visibility and coverage of women’s sport across all platforms.

The fifth annual Women and Girls in Scottish Sport Week kicks off today with a series of events scheduled over the next seven days.

Sports Minister Maree Todd will visit Dingwall Academy today to see for herself some of the activities on offer and meet girls who are getting active, while other Scottish Government ministers will also take part in events during the week.

Ms Todd said: “Greater participation and visibility of girls and women in sport is a priority for this government. By doubling the investment to £ 100million in sport and working life, we hope to address the issues of equal access.
“Our plans for a Scottish Sports Media Summit will also address important issues regarding improving and increasing the visibility of sports, athletes and women’s participation.
“We know the positive impact of sport and physical activity on physical, mental and social health at all stages of life. This has never been more important after our experience of the pandemic and the dangers of loneliness and isolation.
“This dedicated annual week provides an opportunity to increase the visibility and participation of women and girls in sport and physical activity. It is really important that we shine a light on how girls and women are developing new habits or maintaining healthy habits for their well-being. I encourage everyone to get involved, regardless of activity or level.

The additional investment will benefit the entire sport system and will be carried out in partnership with sportScotland to help rebuild the sector’s capacity as we continue to recover from the pandemic. It will focus on removing barriers to participation and ensuring that more people, including women and girls, can lead active lives, while improving physical, mental and social health.

Ms Todd will participate in a question and answer session to mark the start of the week on social media today.

A short film highlighting models from across Scotland who inspire active lifestyles, titled Hero Piece, will also be released, exposing the impact of sport and physical activity on them.

There will also be a panel discussion chaired by Professor Linda Bauld, Chief Social Policy Advisor to the Scottish Government, and featuring Scotland and Arsenal footballer Jen Beattie to discuss the role of sport and the physical activity in supporting the health and well-being of women.

sportThe Scottish initiative Active Girl Day has already taken place throughout this month, giving schools and sports clubs the opportunity to choose any day in October to celebrate girls’ work in sport, the progress of girls’ participation and the role models that make it happen.


The Scottish Women and Girls in Sport Week runs from Monday 25th to 31st October.

Additional funding and plans for a media summit are presented here.

Comments are closed.