Samsung redefines health with wellness gym pop-up
Samsung aims to redefine health with a wellness gym pop-up. The brand enlisted mental health advocate and broadcaster Katie Piper to launch the gym, which is “designed for life, not just for training.”
The experience, delivered by Ketchum, was created following research commissioned by Samsung that found that 83% of people agreed that the gym could be an intimidating experience, with 50% concerned that others don’t judge them.
Working to help counter this emerging trend of ‘Gym Shyness’, the ‘Galaxy Life Gym’ will host stimulating and mood-boosting experiences allowing visitors to manage their health and wellness as they please. Each guest will use a Samsung Galaxy Watch4, which will monitor their heart rate and identify calories burned.
Visitors will walk through four areas that aim to target different aspects of their health. In the “weight (less) zone”, clients will relax with a series of mindfulness activities, emphasizing the importance of taking care of mental health as well as physical health.
The “Joy Room” is a colorful and uplifting space designed to uplift people’s heart rates while incorporating fun. In the “Groove room”, guests will participate in a lively dance masterclass led by a drag queen. Finally, at the “Burger bar”, a selection of dishes will be offered, including multicolored burgers, salads and smoothies.
The pop-up will be open from 9 a.m. to 6 p.m. on October 30 and 31 on Greek Street in London, followed by November 5 and 6 in Manchester at Manchester Hall. Each day will offer six bookable sessions. Piper will work with Samsung to host a number of sessions at the London pop-up.
Chris Gough, Head of Marketing, Mobile for Samsung UK, said: “During the pandemic we have seen an increase in the number of people wanting better control and understanding of their physical and mental health.
“The Samsung Galaxy Watch4 is a holistic health experience on your wrist. From stress scores to group challenge features, it helps you achieve your wellness goals big or small. “